TIGER Beer stamped its mark with a gala event at KL Live in Jalan Sultan Ismail, Kuala Lumpur, recently.
The official beer for the Year of the Tiger Campaign announced plans for a winning start with a series of festive promotions.
The Year of the Tiger has historically been a year of positive changes and opportunities for those willing to rise to the challenge.
People born in the Year of the Tiger have always been known to be competent leaders, driven by an unerring drive and ambitious nature.
Similarly, the story of Tiger Beer’s ascension mirrors its namesake’s characteristics, having risen from a popular local beer first brewed in 1932, into a brew now available in more than 70 countries, while winning over 40 international brewing awards along the way.
Having already launched their Year of the Tiger campaign on Nov 18, last year, an auspicious 88 days before the advent of the year, it has also introduced a series of consumer promotions.
The Win Gold promotion, which kicks off at selected coffee shops nationwide will see drinkers who buy two big bottles of Tiger, Heineken or Guinness receiving a Tiger Lucky Number scratch card, which puts them in the running to win lucrative prizes worth RM2.5mil, including a 2kg solid gold bar worth RM250,000.
Additionally, the festive period will see the availability of special 26-can Tiger Beer Prosperity Packs at supermarkets and hypermarkets nationwide.
Consumers who buy a Prosperity Pack will receive one of four different Tiger Prosperity Bowls, with those buying from Tesco or Giant outlets also receive a limited edition Year of the Tiger commemorative coin.
There will also be 68 Tiger Night events held across the country, providing the patrons of bars, pubs and coffee shops with live music entertainment, interactive games and great prizes for a winning start to the Lunar New Year.
Tiger Beer marketing manager Sean Koh said as the official beer for the Year of the Tiger, it is an honour and privilege to reward loyal consumers.
“With the Lunur New Year around the corner, let’s all look forward with confidence and anticipation for a prosperous year.”
Guests, including members of the media and local celebrities, at the event had the privilege of witnessing an exclusive Tiger Dance performance, a traditional Chinese cultural dance that ushers in prosperity and good luck while warding off bad luck.
“The auspicious Tiger Dance performance will be making its rounds in the run-up to the Lunar New Year, with about 50 performances throughout Malaysia,” Koh said.
Local feng shui master Joey Yap was also present to share his views on the coming Year of the Metal Tiger.
“The Year of the Tiger has historically been a year for improvement not just in business but on a personal level as well.
“I am confident that those who want to succeed will be able to do so by adopting the characteristics of the tiger in everything that they do.
“These characteristics are passion, courage, strength and determination,” he said.